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Here’s the table of contents from Edition #47 — 18 March 2025
Edition #47 — Inside this week
Google’s AI Mode Is Reshaping Search, Traffic, and Conversions
While your competitors are chasing the latest shiny object, you are here for the fundamentals that work.
Welcome to this morning’s SEO and AI search round-up. Here’s what’s shaking up the landscape.
Google is rolling out Personal Intelligence across Search, the Gemini app, and Chrome in the U.S., letting users plug in Gmail and Photos for deeply personalized answers – all while keeping AI Mode ad-free for those who connect their apps.
Yahoo’s CEO is calling Google AI Mode the biggest threat yet to publisher traffic, warning brands not to lean too hard on AI platforms as gatekeepers.
Google’s new Universal Commerce Protocol will let people buy products directly inside Gemini and AI search, which could seriously boost conversions for brands that get their feeds and trust signals in order.
Here’s the full breakdown:
Average read time: 4 min 12 sec · Open rate: 58%
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Who writes the newsletter?
Marc-Aurele Legoux — founder of Marcus-Aurelius Digital. He builds AI-powered SEO and revenue systems for brands, and writes every edition himself. No ghostwriters, no AI-generated filler. In his experience, the best filter for quality is a single person with strong opinions and real client data.
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