Writing blog posts that connect with your target audience and address your audience’s real-time needs will depend on finding and using trending topics. When you focus on issues that people are actively talking about right now, you can take advantage of a booming market. This will help skyrocket your engagement.
8 Creative Strategies to Discover Trending Blog Topics
Looking through the internet to find these popular topics can feel overwhelming due to so much information being out there. It can be hard to know where to look.
Thankfully, there are many creative ideas and useful tools available now to make this easier (both free and paid). Here is our list of 8 creative ways to find trending topics for your next blog post (or social media).
1. Utilizing Google Trends for Real-Time Data Analysis
Free
One of the best free tools you can use is Google Trends. This strong platform gives you access to real-time data analysis. It offers valuable information about how public interest changes for different keywords and specific topics.
You have two options, 1) Simply enter a keyword relevant to your niche or industry to see if it is trending in the “Explore” section.
Google Trends Explore shows search data that indicates how popular a keyword is over time. It shows differences in search volume based on location and gives you related queries and topics to help you further understand what users are looking for around a specific topic.
2) You can find what is trending now based on the past few days, location, and category. You will find a list of trending topics that will help provide you with real-time blog topic ideas.
You can then create your content around them, increasing reach and effect.
2. Find Trending Questions With Answerthepublic
3 Free daily searches
Answerthepublic analyzes questions and phrases users type into Google and other search engines, it uncovers the thoughts, concerns, and curiosities of your audience.
This tool provides a visual map of search queries organized into categories like questions, comparisons, and prepositions. It allows content creators to discover trending niche topics, answer unmet needs, and craft highly relevant content.
With its ability to unlock a goldmine of untapped content ideas, AnswerThePublic empowers marketers to make data-driven decisions, optimize SEO strategies, and consistently engage their target audience. Whether you’re brainstorming for a blog, video, or campaign, it streamlines the content ideation process.
3. Leveraging Reddit Discussions to Identify Emerging Topics
Free
Try looking beyond the usual social networks like Facebook and Instagram. Think about exploring the many different communities on Reddit. This site is often called the “front page of the internet.” It features lively discussions on a wide range of topics and interests.
You can use the search bar to find relevant posts based on your niche or industry. Often questions or struggles your target audience needs help with, these posts should provide you with a variety of blog topic ideas.
With Reddit, you can also find subreddits focused on specific topics. These groups are great for discovering new topics that are hyper-related to your industry. Pay attention to user questions and common themes. This will help you identify trending topics before everyone else does.
Generate trending topic ideas for your blog ⇒
4. Analyzing Pinterest Trends for Visual Content Ideas
Free
Pinterest is a popular place on the internet that focuses on images and ideas. It is not just attractive; it also offers helpful tools for bloggers, like Pinterest Trends. This feature shows what searches and topics are popular, similar to Google Trends. Pinterest Trends is also a great way to find low-hanging fruit keywords that are low in competition and easier to rank for.
When you look at these trends, you can discover what types of images and ideas interest your target audience. This can help you come up with creative content ideas for your blog. You can create things like colorful infographics, clear step-by-step guides, or engaging stories with pictures that people can connect with. Adding these attractive features can make your content more shareable and reach a wider audience.
5. Using Exploding Topics to Find Content That Resonates
Free and paid
Exploding Topics is designed to identify emerging trends before they become mainstream. By analyzing Google search data and employing a combination of AI and human validation, Exploding Topics provides a reliable list of trending topics with proven growth potential.
The platform’s Trends Database allows you to filter by categories such as beauty, finance, or gaming and by growth status like “Exploding” or “Peaked.” By exploring these trends, you can identify what types of content—be it articles, videos, or infographics—are gaining traction. Examining key factors, such as popular formats, compelling visuals, and shareable storytelling elements, helps you create content that deeply resonates with your audience.
By leveraging Exploding Topics’ insights, you can refine your blog posts to anticipate audience interests, ensuring higher engagement and better results.
6. Using Ahrefs’ Keywords Explorer to Discover Trending Topics
Paid
Ahrefs’ Keywords Explorer is a powerful tool that leverages search data to identify trending keywords and their potential. Analyzing metrics such as search volume trends, keyword difficulty, and traffic potential, helps you pinpoint the topics that are gaining momentum.
Ahrefs provides detailed reports, including historical search volume trends and forecasts, allowing you to track the growth trajectory of a keyword. Its Parent Topic feature groups related keywords, helping you uncover broader trends that can be targeted with a single piece of content. Additionally, the SERP Analysis reveals top-performing pages, offering insights into why they rank and how you can capitalize on emerging trends.
With Ahrefs’ Keywords Explorer, you can monitor shifts in search behavior, evaluate the competition, and confidently build content around keywords that are poised for growth.
See how to find low-hanging fruit keywords with Ahrefs ⇒
7. Engaging with TikTok’s Discover Page for Viral Content Ideas
Free
In the world of social media platforms, TikTok has quickly grown into a huge platform used by over 1 billion people. This platform is famous for its short videos and can make trends go viral fast. Wherever there is creativity, there are potential content ideas for you. So, you should definitely not overlook this platform, even if you don’tt make videos.
By using TikTok’s “For You” page, you can see the popular sounds, challenges, and themes that users enjoy. Not every trend will fit your blog, but watching these viral hits can inspire you. It can also show you new topics that many people are interested in.
8. Consulting Industry Newsletters and Reports for Niche Topics
Free
Deeper insights can often be found in resources that focus on your field. Subscribing to industry newsletters and keeping up with the latest news and market research in your area can help you create trending blog topics. These publications share content about niche topics and new trends important for industry professionals.
When you take time to read these newsletters and look at industry reports, you can become a thought leader. This means you will notice and talk about the latest developments before everyone else does. This proactive way helps keep your content fresh, relevant, and valuable to your target audience.
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Why Trending Topics Boost Engagement and Traffic
Using trending topics in your content plan gives you a smart edge. It helps boost both engagement and traffic analytics. When you focus on what people are interested in right now, your content is easier to find. This brings in more readers.
People like to read new and relevant information. By writing blog posts about trending topics, your content will feel more important and interesting. This can result in more social shares, comments, and backlinks. All of this can help improve your search engine rankings and bring more visitors to your blog.
Conclusion
In conclusion, it’s very important to stay updated on trending topics. This good news can help drive more people and engagement to your blog. You can use tools like Google Trends, Twitter, Reddit, and BuzzSumo. These tools can help you find new ideas that your audience will love. Also, consider checking out Pinterest, Ahrefs, and TikTok for more unique insights and fun content ideas. Always looking for trending topics will help your content stay relevant and interesting. This can lead to better visibility and success for your blog in the tough online space. Keep searching for those trending topics to keep your blog fresh and interesting.
Frequently Asked Questions
How often should I search for new trending topics?
The best frequency really depends on your niche and content strategy. However, it is usually a good idea to check out new trends at least once a week. You can use tools like Google Trends or a market explorer to help with this.
Can trending topics vary significantly by region or country?
Absolutely! Regional trends are shaped by local events and small cultural details. They are also affected by how consumers act. You can use tools like Google Trends to look at Google search data by region. This will help you find related trends for your specific audience.
