Knowledge Base
Knowledge and Inspiration for Entrepreneurs
A knowledge base for learning to build and scale your online presence through research and data-driven informational content.
Google clearly states that it doesn’t care how you write the content just that you write content that is genuinely helpful, valuable, and demonstrates experience and expertise – EEAT.
November 26, 2024
Yes, regular blogging is still worth it in 2025. Even though Gen Zs prefer watching videos on TikTok, the other portion of internet users (77% of them) still actively read blogs. It’s not that blogs are dying—formats are just evolving.
November 19, 2024
Most people click on organic search results, but paid ads can still be helpful, especially when people are looking to buy something. Using both organic search and paid ads together is usually the best way to be seen and get people to click on your website.
November 12, 2024
Utilizing a marketing strategy that includes both online and offline methods, attending local events and trade shows, engaging with local communities, and using modern marketing strategies such as cold email outreach are all important parts of promoting your local business.
November 6, 2024
No need to panic. If you are an SEO expert, your efforts will not be in vain. Chat GPT Search is simply an evolutionary step in search. This means that your SEO or marketing efforts will not go to waste, they will just be presented to users in a different way.
November 4, 2024
Whether it be CBD gummies or protein shakes, you must consider things like who you want to sell to (target audience), whether you can sell to these individuals (rules and regulations), how you will source these products (white label or private label), and how you will grab their attention (marketing).
November 1, 2024
Choosing the right website colors is crucial for building a credible brand. Colors strike emotion and can make or break the first impression within seconds.
October 26, 2024
By not considering color blindness in design, you risk excluding a significant portion of your audience, which can negatively impact user experience and accessibility. Implementing techniques like using patterns, shapes, and contrast in addition to color ensures that your content is accessible to everyone, enhancing usability and inclusivity.
October 20, 2024
Color is a great way to direct the attention of your users and encourage them to perform a desired action on your websites.
October 20, 2024
Color contrast in web design is essential for readability and accessibility. Good contrast between text and background ensures content is easy to read, especially for users with visual impairments. High contrast improves user experience by making text and images stand out.
October 20, 2024
Different colors have different effects on the mind. Selecting the right color scheme can have an influential effect on your users and guide them to making the desired decisions like pressing on a specific call to action (CTA), and links.
October 20, 2024
When I choose the right color scheme, it not only grabs attention but also communicates emotions and builds brand identity.
October 20, 2024
60% of a web page should be filled with a dominant color, 30% should be a secondary color, and 10% should be an accent color. This combo creates a nice visual balance and makes everything look appealing.
October 20, 2024
Color can either make or break your web design. Different colors can convey different messages so ensure that you have done your homework on your target audience so that you can use color to your advantage.
October 20, 2024
Complementary color pairs usually consist of one warm color and one cool color. Common pairs include red and green, blue and orange, and yellow and purple. These combinations enhance each other, making the colors appear more vibrant and noticeable.
October 20, 2024
When it comes to the best color palettes for minimalist web design, there are a few strategies to consider. Aim for a limited color scheme with 2-3 colors overall. Consider the 60-30-10 color rule.
October 20, 2024
