3 Steps to Embed Your Instagram Feed to WordPress

Updated: May 3, 2024

3 Steps to Embed Your Instagram Feed to WordPress

👁 Quick answer:

Embedding your Instagram feed onto your WordPress site is easy and can lead to enhanced user engagement and better SEO performance by increasing your brand or business trust factor.

What You'll Learn

As a brand or business embed your Instagram feed to WordPress for enhanced customer engagement and for potential amazing SEO benefits.

With so many platforms to choose from, how do you know which ones are right for your site?

Well, we have selected one for you. One that is super easy to setup, and is lightweight so will not impact your site performance.

Why Embed Your Instagram Feed to WordPress?

Embedding Instagram into your WordPress site can significantly enhance your online presence and boost engagement with your audience.

By seamlessly connecting your Instagram account with your website, you can drive more traffic, increase follower interaction, and create a dynamic platform for sharing your content. This integration not only improves user experience but also allows for a broader reach, exposing your site to a larger audience. Implementing social sharing buttons can encourage visitors to share your content, thus extending your content’s reach beyond your immediate followers.

How Embedding Instagram Positively Impacts Your SEO Rank

Integrating your Instagram account with your WordPress site can significantly enhance your SEO rankings. This integration allows for consistent branding and a unified voice across platforms, effectively showcasing who you are as a brand or business.

With recent Google updates seemingly favoring brands that demonstrate Experience, Expertise, Authoritativeness, and Trust (EEAT), having a strong social media presence can position you advantageously in search results.

  • Make sure to have reviews of your services or products on Instagram.
  • Make sure to make it clearly visible what and to who you are selling.
  • Make sure you are actively engaging with your followers.
  • Your content should be consistent with your brand image.

How to Embed Your Instagram Feed to WordPress?

Embedding your Instagram feed with LighWidget.com into your WordPress site is a simple yet effective way to encourage visitors to engage with your content.

Step 1. Create and connect an account with Light Widget

Sign up to lightwidget.com

Sign up to Light Widget
Sign up to Light Widget

Connect your Instagram account.

Note: you can either select consumer or business. We recommend you select business if you have either a business or creator Instagram account AND it is connected to your brand’s Facebook page. If not, you can select the consumer option (which is what we will be doing here.)

Select between Consumer or Business account
Select between Consumer or Business account

Connect your account.

Connect you Instagram account
Connect you Instagram account

Give Light Widget access.

Allow Light Widget to connect to your account
Allow Light Widget to connect to your account

Step 2. Create a widget in Light Widget

Now that you have connected your Instagram account (or Facebook in case of a business), it is time to create the Instagram feed widget that you will embed on your website.

Go to your “Accounts” and select the button “Create Widget”

Note: You may need to clear your browser cache beforehand.

Go to dashboard. then accounts, create widget
Go to the dashboard. then accounts, create a widget

Next, adjust and configure your settings on the left-hand side.

Configure the settings and layout of your widget, add your brand colors, etc.

Configure your setting, layouts and add your branded colors
Configure your setting, layouts and add your branded colors

Make sure to adjust your layouts for your different viewports (tablet and mobile)

Make sure to adjust for each viewport
adjust for each viewport

Once finished, click on the “Create” button under the “Advanced” setting on the left hand side.

Now you have the option to copy your widget and upgrade.

Note: I would strongly recommend that you upgrade your widget for the extra features (it only costs a single $10 payment for life). Plus, if you have a website that works under HTTPS, you will need to upgrade.

Copy your widget and upgrade for more features
Copy your widget and upgrade for more features

Step 3. Embed Your Instagram Feed to WordPress

After creating your Instagram feed widget with Light Widget, it is now time to embed it onto you’re WordPress site.

Before we do that, there is one important aspect to consider when adding your Instagram feed to your WordPress site – where to place it?

The main goal for utilizing this Instagram feed widget is to enhance trust. The most important part of your website is its content (copy and images) specially curated to convince the viewer that your services or products are made for them.


  • Good practice: Consider placing your Instagram feed towards the end of your pages as an extra trust factor. After your viewers have had the chance to read and visit your products or offers.
  • Bad practice: Adding your Instagram feed at the very top of the page, where viewers will be more inclined to leave your site before even reaching your offer or product.

Ok, now that we got that out the way, let’s embed our Instagram feed.

In case you lost your embed code, head over to your Light Widget dashboard click on the “Widgets” tab, and then “Show More”

Widgets tab
Widgets tab

Here you have all your widget settings and the option to add more features to your widget.

If you haven’t already, I recommend that you add the widget upgrade add-on for best performance.

When you add the upgraded add-on for just $10 (one-time fee), you get:

  • The Instagram feed is updated every 30 minutes.
  • Better CDN for faster loading times.
  • The ability to change widget settings.
  • Email alerts for access tokens that have expired.
  • It works on HTTPS sites.

Upgrade and copy your embed code

Copy your embed code
Copy your embed code

Now, head over to your WordPress site, and select the page you want to add your Instagram feed widget to (I will select my homepage).

Once you are editing your page, scroll down and decide where you will be adding your Instagram widget. Remember not to place to high up the page as this will cause viewer distractions.

Create a new container where you want to place your Instagram feed. And drag-and-drop an HTML widget inside that container.

Create a container and add your HTML widget inside the container
Create a container and add your HTML widget inside the container

Now, add the widget code you copied from earlier, and paste it into the HTML Code area.

Add your code snippet into the HTML Code
Add your code snippet into the HTML Code

You should now have your Instagram feed placed where you want it! Make some adjustments to the parent container holding the widget such as:

  • Adding some padding,
  • Change the size of the container to make it either smaller or larger,
  • Add a heading widget just above the HTML widget and name it “Follow us on Instagram”.

When done, hit the “Save” button and you are good to go. You have just added more trust and credibility to your site.
How to Create Engaging Social Media Posts for Your WordPress Site

How to Create Engaging Social Media Posts for Your WordPress Site?

Crafting engaging social media posts for your WordPress site requires a blend of compelling visuals, strategic hashtags, and persuasive call-to-actions to captivate your audience and drive interaction. By focusing on content quality, relevance, and audience preferences, you can create posts that resonate with your followers and encourage meaningful engagement.

When you tailor your posts to align with your target audience’s interests and preferences, you can establish a stronger connection that fosters loyalty and interaction. Remember to vary your content types, be it images, videos, or infographics, to keep your feed dynamic and engaging. Utilize the power of hashtags to amplify your reach and connect with a broader community interested in similar topics.

Analyze your post performance metrics regularly to understand what resonates best with your audience. This data-driven approach allows you to fine-tune your content strategy for optimal engagement rates. Implement clear and compelling call-to-actions that prompt your followers to take the desired action, whether it’s visiting your site, signing up for a newsletter, or participating in a poll.

What Are the Elements of a Good Social Media Post?

The elements of a successful social media post for your WordPress site include high-quality visuals, concise and compelling copy, relevant hashtags, and a clear call-to-action. By incorporating these key elements into your posts and tailoring them to your audience preferences, you can maximize engagement, drive traffic, and foster a strong connection with your followers.

Visuals play a vital role in attracting the audience’s attention and conveying your message effectively. Utilize images, videos, and infographics that align with your brand’s style and are visually appealing.

Your copy should be succinct yet captivating, sparking interest and inviting interaction. Strategic use of hashtags can boost discoverability and reach, enabling your content to reach a wider audience.

A CTA encourages your followers to take action, whether it’s to like, share, comment, or visit your website.

How to Use Visuals, Hashtags, and Call-to-Actions in Your Posts?

Leveraging visuals, hashtags, and compelling call-to-actions in your social media posts for WordPress can significantly enhance engagement and drive user interaction.

In terms of selecting images for your social media posts, aim for high-quality visuals that are not only visually appealing but also relevant to your brand or message. Incorporating authentic images or graphics that resonate with your target audience can evoke emotion and capture attention effectively.

Conducting thorough hashtag research is crucial in expanding your post reach. Utilize tools like Hashtagify or Keyhole to identify trending and industry-specific hashtags that can amplify your content visibility and attract a wider audience.

Strategically placing CTAs within your posts is equally vital. Whether it’s prompting users to like, share, comment, or visit your website, ensure that your CTAs are clear, concise, and enticing. Experiment with different CTA formats to determine what resonates best with your followers and motivates them to take action.

How to Measure the Success of Your Social Media Integration?

Evaluating the success of your social media integration on your WordPress site involves tracking key metrics, analyzing audience engagement, and leveraging analytics tools to measure performance. By monitoring indicators such as reach, engagement rate, click-throughs, and conversion metrics, you can assess the effectiveness of your social media strategy and make data-driven improvements.

Setting clear objectives is crucial before embarking on the journey of social media integration. Establishing specific goals will help you align your strategy with overarching business objectives and enable you to direct your efforts effectively. Utilize analytics tools to gather insightful data about user behavior, content performance, and audience demographics. A/B testing allows you to compare different approaches and determine what resonates best with your audience. Continuous optimization based on performance analysis ensures that your social media strategies evolve and stay relevant in the ever-changing digital landscape.

What Are the Key Metrics to Track?

Key metrics to track for evaluating the success of social media integration on a WordPress site include engagement rates, follower growth, click-through rates, conversion metrics, and sales attribution.

Engagement rates measure how actively users interact with your posts, comments, and shares, reflecting the connection your content establishes with the audience. Tracking follower growth indicates the scalability of your reach and the effectiveness of your social media campaigns in attracting new audiences.

Click-through rates provide insights into the effectiveness of your call-to-action strategies, guiding you on enhancing engagement and driving traffic to your website. Conversion metrics assess the number of visitors taking desired actions, such as signing up for a newsletter or making a purchase, indicating the impact of social media on your conversions.

Sales attribution helps attribute revenue generated directly from social media efforts, allowing you to assess return on investment and make informed decisions on resource allocation.

How to Analyze and Improve Your Social Media Strategy?

Analyzing and improving your social media strategy on your WordPress site involves evaluating performance data, identifying trends, and implementing targeted optimizations to enhance engagement and drive results. By utilizing analytics tools, conducting regular audits, and testing new approaches, you can refine your strategy, boost audience interaction, and achieve your social media goals.

One key aspect of this process is leveraging audience insights to tailor your content to meet their preferences and needs. Understanding the demographics, behaviors, and interests of your followers can inform your content creation and posting schedule for maximum impact.

In addition, competitor analysis plays a crucial role in shaping your strategy by identifying gaps, benchmarking performance, and discovering new opportunities for differentiation and growth. By continuously monitoring metrics, applying data-driven decision-making, and iterating on your approach, you can adapt to changes in the social media landscape and stay ahead of the competition.

Frequently Asked Questions

What is social media integration and why is it important for your WordPress site?

Social media integration is the process of connecting your WordPress site with various social media platforms, such as Facebook, Twitter, and Instagram. It allows you to share content from your site on social media and vice versa. This is important because it helps drive traffic to your site, increases your online presence, and boosts engagement with your audience.

How can I integrate social media into my WordPress site?

Integrating social media into your WordPress site is simple and can be done in a few different ways. You can use social media plugins, embed social media feeds on your site, or manually add social media buttons. These options allow you to customize the integration to fit your site’s needs and design.

What types of content can I share through social media integration on my WordPress site?

You can share various types of content through social media integration, including blog posts, images, videos, and products. This allows you to reach a wider audience and promote your site’s content on different platforms.

How can social media integration benefit my WordPress site’s SEO?

Integrating social media into your WordPress site can benefit your site’s SEO by increasing your online visibility and driving more traffic to your site. Additionally, social media signals, such as likes, shares, and comments, can also help improve your site’s search engine rankings.

Can I track the success of my social media integration on WordPress?

Yes, you can track the success of your social media integration on WordPress through various tools and analytics. Social media plugins often have built-in analytics, or you can use Google Analytics to track traffic from social media platforms to your site. This allows you to see which social media platforms are driving the most traffic and engagement.

Are there any risks associated with social media integration on WordPress?

While social media integration can greatly benefit your WordPress site, there are some risks to consider. These include potential security vulnerabilities, negative comments or reviews on social media that may reflect on your site, and reliance on third-party platforms. It’s important to stay vigilant and monitor your social media integration to mitigate these risks.”

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