Top Tips for Choosing a Web Designer (& Where to Find One)

Updated: May 9, 2024

👁 Quick answer:

Choose a web designer based on their portfolio, previous and current clients, industry knowledge, deliverability, and most importantly, their ability to design unique and branded quality. You can find an exceptional web designer through channels like social media, directories (Awwwards, Upwork, Dribble etc.), and word of mouth.

What You'll Learn

Key Highlights

  • Digital marketing and search engine optimization are crucial factors to consider when choosing a web designer.
  • Responsive design and user experience should be top priorities in your selection process.
  • Look for a reputable web design company that has experience and a track record of delivering high-quality websites.
  • Consider their portfolio and client testimonials to gauge their expertise and the results they have achieved.
  • Don’t forget to take into account your budget and the cost of the web design services you require.
  • Research different web design companies and utilize online marketplaces to find the best web designers for your needs.


Did you know that designing a website and developing one are two completely different processes? Designing the website is when you hire a professional designer to create the layout, look, and structure of your website in a cloud-based design tool like Figma. And, developing a website is when you hire someone to take this design and upload it to the internet. This is typically done using a content management system like WordPress, Webflow, or Framer (to name a few).

Choosing a web designer is the first decision for any business looking to establish or improve its online presence. Your website is often the first point of contact for potential customers, so it’s important to make a strong impression. A well-designed website can help drive organic traffic, boost conversions, and enhance user experience if done properly. On the other hand, a poorly designed website can turn away visitors and hurt your online success.

Understanding the Role of a Web Designer in Your Business

A web designer is the person who is going to be designing your business’s online presence and brand identity. They are responsible for designing and creating visually appealing and user-friendly websites that represent your brand and effectively communicate your message to your target audience. A well-designed website can enhance your credibility, improve customer trust, and drive conversions.

In today’s competitive digital landscape, having a unique and branded look can often be the key to your online success. A web designer understands the importance of creating a website that not only looks visually appealing but also aligns with your business objectives. They work closely with you to understand your target audience, business goals, and unique selling proposition to create a website that resonates with your target market.

The Importance of Professional Web Design for Online Success

A well-designed website helps attract organic traffic, engage visitors, and drive conversions. With millions of websites competing for attention on the internet, standing out from the crowd is essential.

Professional web design ensures that your website is visually appealing, user-friendly, and optimized for search engines. An aesthetically pleasing design helps create a positive first impression and builds trust with your audience. A user-friendly interface enhances the overall user experience, making it easy for visitors to navigate your site and find the information they need.

Moreover, professional web design considers search engine optimization (SEO) best practices, making it easier for search engines to crawl and index your site. Sometimes a simple, minimalistic, and clean approach is the best approach to attract visitor.

Key Responsibilities of a Web Designer

A web designer has several key responsibilities in creating a successful website. Their primary role is to design and create a visually appealing and user-friendly website that meets the needs of your target audience. This involves understanding your business objectives, target market, and unique selling proposition.

One of the key responsibilities of a web designer is custom web design. They work closely with you to create a unique and original design that reflects your brand identity and effectively communicates your message. Custom web design ensures that your website stands out from the competition and provides a memorable user experience.

Another important responsibility is ensuring a seamless user experience. A web designer focuses on creating an intuitive and user-friendly interface that makes it easy for visitors to navigate your site and find the information they need. This involves designing intuitive navigation menus, clear call-to-action buttons, and easy-to-understand layouts.

Additionally, a web designer is responsible for optimizing your website for different devices and screen sizes. With the increasing use of mobile devices, responsive design is crucial for providing an optimal user experience across all devices. A web designer ensures that your website is fully responsive and adapts seamlessly to different screen sizes.

Preparing to Hire a Web Designer

If you’re considering hiring a web designer for a new website (or a re-design), there are a few key steps you can take to ensure a successful collaboration.

The first step is to clearly define your website’s purpose and goals. Understand who your target audience is and what action you want them to take on your website.

Defining Your Website’s Purpose and Goals

Before hiring a web designer, it’s important to clearly define your website’s purpose and goals. Understanding why you need a website and what you want to achieve with it will help guide the design and development process.

Start by identifying your target audience. Who are you trying to reach with your website? Understanding your target audience’s preferences, needs, and behaviors will inform the design and content of your website.

Next, define your business objectives. What do you want your website to accomplish? Are you looking to generate leads, sell products online, or provide information to potential customers?

Clearly defining your business objectives will help the web designer create a website that perfectly aligns with your goals.

Additionally, consider your online visibility. How do you want your website to position your brand in the online marketplace? Do you want to establish yourself as an industry leader, reach a wider audience, or improve your brand reputation? Understanding your online visibility goals will help shape the design and content strategy of your website.

Budgeting for Web Design: What Costs to Expect

Budgeting for web design is an important aspect of the website development process. While the cost of web design services can vary depending on various factors such as the complexity of the website, the size of the project, and the expertise of the web designer, it’s essential to have a clear understanding of the costs involved.

Remember: Designing and developing a website (in most cases) are two different things. Keep in mind that a designer may only design your website and not develop it (actually place it on the web). This means that you will need to pay both the designer and developer separately. Unless the person is a full-stack developer meaning they take care of both.

When budgeting for web design, consider the following factors:

  1. Custom web design services: If you’re looking for a unique and custom-designed website, expect to pay a higher price. Custom web design services involve creating a design that aligns with your brand identity and reflects your business objectives. This level of customization requires more time and expertise, resulting in higher costs.
  2. Professional web design services: Hiring a professional web design agency with a track record of delivering high-quality websites typically comes with a higher price tag too. Professional web design services provide expertise, experience, and a comprehensive approach to website development, ensuring that your website meets industry standards and best practices.
  3. Additional services: Consider any additional services you may need, such as content creation, search engine optimization (SEO), or ongoing website maintenance. These services may incur additional costs and should be factored into your budget.

In the United States, a professional design agency can charge anywhere from $5,000 to upwards of $50,000.

In Europe, a professional design agency can charge anywhere from €3,000 to upwards of €15,000.

See prices for a full-stack web design and development job (in Spain) ⇒

Things that influence web design prices: 

  • Number of pages
  • Style of design
  • Copywriting services
  • Search engine optimization (SEO)
  • Responsive design
  • Database integrations
  • E-commerce functionality
  • CMS (WordPress, Webflow, Framer etc.)

It’s important to have a realistic budget in mind when hiring a web designer. Research and compare prices from different web design agencies, keeping in mind that quality and expertise should be a priority. While it can be tempting to opt for the lowest-priced option, investing in a professional and well-designed website will yield better long-term results.

Essential Qualities to Look for in a Web Designer

When choosing a web designer, it’s important to look for certain qualities and skills that will ensure a successful collaboration. Here are three essential qualities to consider:

  1. Creativity: A web designer should have a strong sense of creativity and be able to create visually appealing and unique designs that reflect your brand identity.
  2. Technical expertise: A web designer should have a solid understanding of web design principles, coding languages, and industry standards. They should be able to create websites that are technically sound and adhere to best practices.
  3. Responsive design: With 60% of users navigating the web on mobile devices, responsive design is everything. A web designer should have experience in creating websites that are fully responsive and provide a seamless experience across different screen sizes.

By considering these essential qualities, you can ensure that the web designer you choose has the skills and expertise necessary to create a successful website for your business.

View a good quality portfolio here ⇒

Creativity and Technical Expertise

If a designer can design custom graphics, layouts, and interactive elements that enhance the overall user experience and effectively convey your brand message, this is good…

If you feel like a designer is being a little too demanding and cannot seem to offer any creative input, this is bad.

Creativity and technical expertise are two essential qualities to look for in a web designer. A web designer should have a unique and creative approach to design, ensuring that your website stands out from the crowded internet and provides a memorable user experience. They should be able to create custom designs that align with your brand identity and effectively communicate your message to your target audience.

In addition to creativity, a web designer should also have technical expertise. They should have a solid understanding of web design principles, coding languages, and industry standards. This technical knowledge is crucial for creating websites that are visually appealing, user-friendly, and technically sound.

A web designer with a combination of creativity and technical expertise can create a website that not only looks visually appealing but also delivers a seamless user experience.

Experience with Responsive and Mobile-Friendly Design

In today’s mobile-dominant world, having a mobile-friendly and responsive website is one of the most important aspects of any web design. With the increasing use of mobile devices, more and more users are accessing websites on smartphones. A web designer with experience in responsive design can ensure that your website looks and functions seamlessly across all devices and screen sizes.

Here are some recent stats regarding mobile usage on the internet in 2024:

Mobile traffic in 2024

A responsive design allows your website to adapt dynamically to different screen sizes, providing an optimal user experience. It ensures that your website is easy to navigate, read, and interact with on mobile devices, enhancing user satisfaction and engagement.

When evaluating potential web designers, consider their experience with responsive design. Review their past projects and assess how well their websites perform on different devices. Look for websites that are visually appealing and provide a seamless user experience across desktop, mobile, and tablet devices.

The 20 Questions to Ask a Potential Web Designer

The 20 Questions to Ask a Potential Web Designer

When hiring a web designer, it’s important to ask the right questions to ensure that they are the right fit for your project. Here are 20 questions to consider asking potential web designers:

  1. How do you get to know our business If the web designer does not take the time to thoroughly research and understand your business, including your industry, target audience, and specific goals, they may not be able to create a website that effectively meets your needs and engages your customers.
  2. Can you give me your perspective on this service page? If the web designer struggles to provide a coherent and insightful perspective on your service page, it may indicate a lack of experience or understanding of your specific industry needs.
  3. Can I speak to past clients of yours who had similar goals? If the web designer hesitates or cannot provide references from past clients with similar goals, consider this a red flag about their experience and past performance.
  4. How will you measure the results of our project? If they don’t have clear metrics or tools specified for measuring the results, their approach might not be sufficiently data-driven to meet your business objectives.
  5. How much of your business is websites vs. other marketing services? If the majority of their business does not focus on web design, their expertise and resources might not align well with your web development needs.
  6. What is your approach to user experience (UX) and design? If their approach to UX and design does not prioritize user engagement and ease of use, your website may not perform optimally in terms of user satisfaction and retention.
  7. How do you approach search engine optimization (SEO) during the web design process? If they lack a proactive strategy for SEO or cannot integrate SEO practices from the beginning of the design process, your website might not rank well on search engines.
  8. How do you ensure the website is accessible to all users, including those with disabilities? If they have no clear plan or understanding of accessibility standards, your website might not meet legal requirements or be usable by a wider audience.
  9. How do you handle mobile-friendliness? If they do not design with mobile-first methodologies or responsive design practices, your website may not function well across different devices.
  10. How do you manage stakeholders? If their strategy for managing stakeholders and integrating feedback is unclear or ineffective, it might lead to miscommunications and project delays.
  11. How do you handle changes in scope? If they do not have a flexible and transparent process for handling scope changes, your project may face unexpected costs and extensions.
  12. Can I meet the team? If you cannot meet the team or if the team lacks clear roles and responsibilities, you might face issues with accountability and expertise during the project.
  13. How many similar projects has your team worked on together in the past? If the team has not worked together on similar projects before, they might lack the cohesion or experience needed to handle complex tasks efficiently.
  14. What’s your plan B if someone on your team becomes unavailable? If they do not have a contingency plan for team unavailability, your project could be at risk of delays and complications.
  15. How will updates be made after the site is live? If they do not provide ongoing support or a clear plan for updates after the site goes live, maintaining your website could become problematic.
  16. Do you have experience integrating systems like ours? If they lack experience with integrating specific systems or platforms similar to yours, the integration process may be inefficient or unsuccessful.
  17. Who owns the deliverables once we’re done? If they do not ensure that you retain full ownership of all deliverables after the project concludes, you might encounter issues with rights and usage of the material.
  18. When I reach out next year with a request, who will I talk to? If they do not have a dedicated support team or a clear contact for ongoing client requests, getting future support could be challenging.
  19. Do you use AI? How and when do you use it? If their use of AI is not tailored to enhance design efficiency and user experience, the technology may not add the desired value to your project.
  20. Are there types of projects you don’t take? If they do not specify types of projects they avoid, they might not be the best fit for projects that require highly specialized knowledge or skills.

Identifying Your Design Preferences

When working with a web designer, it’s important to identify and communicate your design preferences. This will help ensure that the final website aligns with your brand and resonates with your target audience.

Consider your brand identity and the message you want to convey. Think about the colors, fonts, and visual elements that represent your brand. Communicate these preferences to the web designer to guide the design process.

Additionally, think about the tone and style of your website copy. Do you want a formal and professional tone, or a more casual and friendly approach? Clearly communicating your preferences will help the web designer create a design that reflects your brand’s personality and communicates your message effectively.

Exploring Different Web Design Styles

Exploring different web design styles is an important step in the web design process. Different styles can convey different messages and suit specific brand identities.

Consider the overall aesthetic you want for your website. Do you prefer a minimalist and clean design, or a bold and vibrant look? Look for examples of different web design styles and identify the ones that align with your brand identity and resonate with your target audience.

Additionally, consider the purpose of different pages on your website, such as a landing page. Landing pages often require a different design approach to effectively capture visitors’ attention and drive conversions. Communicate your preferences and requirements to the web designer to ensure that the design of each page suits its intended purpose.

By exploring different web design styles, you can identify the style that best represents your brand and effectively communicates your message to your target audience.

The Significance of Brand Consistency in Design

Brand consistency is crucial in web design. Consistent branding across all channels, including your website, helps establish trust, build recognition, and create a cohesive digital presence.

Web designers play a key role in ensuring brand consistency by incorporating your brand’s visual elements into the website design. This includes using your logo, color palette, typography, and other design elements consistently throughout the website.

Consistency in design helps reinforce your brand identity and create a seamless user experience. It allows visitors to easily recognize and navigate your website, enhancing their overall perception of your brand.

By choosing a web designer who understands the significance of brand consistency and can effectively incorporate your brand’s visual elements into the website design, you can create a cohesive and impactful digital presence that resonates with your target audience.

Where to Find the Right Web Designer

Finding the right web designer for your project is crucial for achieving your desired results. Here are some tips for finding the right web designer:

  1. Perform a Google search: Perform a search like “web design agency for real estate” for example. Chances are that if Google has them ranking high in the search results, they are potentially trustworthy.
  2. Look in business directories: There are many web design “places” where professional web designers hang out. Some of these places are Dribble, Behance, Awwwards, Upwork, and so on.
  3. Social media: You could also find a good designer on social platforms like Instagram, Linkedin, or even Pinterest. Most professional web designers and agencies will have social proof on their accounts too. Search for #hashtags like #web designer, #web design agency, #figma designs, #minimalistic web designs, #custom web designs etc.
  4. Word of mouth: Seek recommendations from trusted sources or industry associations. Word-of-mouth referrals can help you find reliable and reputable web designers.
  5. Go straight to the source: You could hire Marcus-Aurelius to design, build, and scale your online presence (design, development, and SEO).

By following these tips, you can find a web designer who understands your industry, meets your specific needs, and delivers high-quality websites tailored to small or medium-sized businesses.

Evaluating a Web Designer’s Portfolio

When choosing a web designer, one of the most important aspects to consider is their portfolio. Take the time to review their past work and assess the quality and diversity of their designs. Look for a web designer with several years of experience in the industry, as this demonstrates their expertise and ability to deliver successful projects. Additionally, read client testimonials or reviews to get an idea of their past clients’ satisfaction with their work. A strong portfolio and positive client feedback are indicators of a web designer’s professionalism and skill.

Assessing Quality and Diversity of Work

Assessing the quality and diversity of a web designer’s work is crucial in making an informed decision. Look for a web designer who emphasizes quality assurance in their designs, ensuring that each website they create meets high standards. A diverse portfolio is also a great way to gauge a web designer’s ability to adapt their designs to different industries and client needs. Look for a range of website styles and layouts in their portfolio, as well as attention to detail in the design elements. By assessing the quality and diversity of a web designer’s work, you can ensure that they have the skills and expertise to create a website that meets your specific requirements.

Understanding the Story Behind the Designs

Understanding the story behind a web designer’s designs can give you insight into their unique experience and creative process. When evaluating a web designer’s portfolio, ask them to share the inspiration and thought process behind their designs. A web designer who can articulate the story behind their work demonstrates a deep understanding of their client’s needs and can tailor their designs to meet those needs. Additionally, working with a web designer who involves you in the design process every step of the way ensures that your vision and goals are incorporated into the final design. By understanding the story behind the designs, you can choose a web designer who will create a website that aligns with your brand and resonates with your target audience.

The Contract: Protecting Your Interests

When hiring a web designer, it’s essential to protect your interests by having a clear and comprehensive web design contract. The contract should outline the scope of work, timeline, payment terms, and any other relevant details. It’s important to ensure that the contract includes clauses regarding intellectual property rights, stating that you will have full ownership of the website and its contents once it’s completed. Additionally, the contract should address any potential issues or disputes that may arise during the design process and provide a clear resolution process. A well-drafted contract protects both parties involved and ensures a smooth and successful web design project.

Key Components of a Web Design Contract

A web design contract should include several key components to protect your interests and ensure a successful project. First, it should clearly outline the scope of work, detailing the specific tasks and deliverables that are expected from the web designer. The contract should also include a timeline for the project, specifying deadlines for each phase of the design process. Payment terms should be clearly stated, including the total cost of the project, any deposit or installment payments, and the deadline for final payment. Additionally, the contract should address any potential changes or revisions to the project, outlining how these will be handled and any associated costs. By including these key components in the contract, you can ensure that both parties have a clear understanding of their responsibilities and expectations.

Intellectual Property Rights and Deliverable Ownership

When entering into a web design project, it’s crucial to clarify intellectual property rights and ownership of the final deliverables. The web design contract should clearly state that you, as the client, will have full ownership and control of the website and its contents once the project is completed and final payment is made. This includes any design elements, images, logos, and written content created by the web designer. By clarifying ownership rights in the contract, you can avoid any potential disputes or confusion in the future. It’s important to review and understand the intellectual property rights and ownership clauses in the contract to protect your interests and ensure that you have full control over your website.

Planning for the Future: Post-Launch Strategy

A successful web design project doesn’t end with the launch of the website. Planning for the future is essential to ensure that your website continues to perform well and meet the needs of your target audience. Develop a post-launch strategy that includes monitoring and analyzing website performance, such as tracking website analytics and metrics. Additionally, gather user feedback to understand how visitors are interacting with your website and identify areas for improvement. By continuously monitoring and optimizing your website, you can ensure that it remains effective in achieving your goals and providing a positive user experience.

Maintaining and Updating Your Website

Maintaining and updating your website is crucial to keep it current, relevant, and functional. Regular website maintenance tasks include checking for broken links, updating plugins and software, and ensuring that the website is secure. Additionally, regularly updating your website with fresh and engaging content helps to improve search engine rankings and keep visitors coming back. If you have an ecommerce store, it’s essential to regularly update product listings, prices, and inventory. Consider hiring a web designer who offers website maintenance services or invest in a content management system that allows you to easily make updates yourself. By prioritizing website maintenance and updates, you can ensure that your website continues to meet the needs of your audience and support your business goals.

Analyzing Website Performance and User Feedback

Analyzing website performance and gathering user feedback is key to understanding how well your website is performing and identifying areas for improvement. Utilize website analytics tools to track key metrics such as website traffic, user engagement, and conversion rates. This data provides valuable insights into how visitors are interacting with your website and can inform decision-making on design and content updates. Additionally, gather user feedback through surveys, user testing, and monitoring customer support inquiries. This feedback can help identify pain points, usability issues, and areas for improvement. By regularly analyzing website performance and collecting user feedback, you can make data-driven decisions to optimize your website and achieve measurable results.

Avoiding Common Mistakes When Choosing a Web Designer

Choosing the right web designer is crucial for the success of your website. To avoid common mistakes, it’s important to follow best practices and consider key factors when making your decision. One common mistake is not clarifying your business objectives and target audience from the start. Clearly define your goals and target audience to ensure that the web designer understands your needs. Another mistake is overlooking the importance of communication skills. Choose a web designer who communicates effectively and listens to your ideas and feedback. Communication is key to a successful client-designer relationship and project success. Other common mistakes include not reviewing the web designer’s portfolio or client testimonials, rushing the decision-making process, and solely focusing on cost rather than quality. By avoiding these common mistakes and following best practices, you can choose a web designer who is the right fit for your project and delivers exceptional results.

Not Clarifying Your Business Objectives

One common mistake when choosing a web designer is not clearly defining your business objectives and goals for the website. Before seeking out a web designer, take the time to identify what you want to achieve with your website. Consider your target audience and what they are looking for when visiting your site. Clarifying your business objectives and website goals will help you communicate your vision and expectations to the web designer and ensure that they can deliver a website that meets your specific needs. By clearly defining your business objectives, target audience, and website goals, you can choose a web designer who understands your vision and can create a website that aligns with your overall business strategy.

Overlooking the Importance of Communication Skills

Effective communication is crucial when working with a web designer. Overlooking the importance of communication skills can lead to misunderstandings, delays, and unsatisfactory results. Choose a web designer who communicates effectively and listens to your ideas and feedback. They should be able to explain technical concepts in a clear and understandable manner and be responsive to your inquiries and concerns. A strong client-designer relationship built on effective communication is key to project success. By choosing a web designer with excellent communication skills, you can ensure that your vision and requirements are understood and implemented effectively, leading to a successful website design project.


In conclusion, choosing the right web designer is crucial for your online success. Ensure they possess creativity, technical expertise, and experience in responsive design. Communicate effectively and establish post-launch support. Evaluate portfolios, assess contracts thoroughly, and plan for future website maintenance. Leverage professional networks, social media, and online marketplaces to find the perfect fit for your design preferences. Remember to prioritize brand consistency, user experience, and SEO practices. Avoid common mistakes by setting clear business objectives and emphasizing communication. Stay updated with the latest trends and seek a designer who can assist with SEO and online marketing. Your website’s success hinges on selecting the right web designer to bring your vision to life.

Frequently Asked Questions

How Long Does the Web Design Process Typically Take?

The web design process can vary depending on the complexity of the project and the collaboration between the client and the web designer. On average, the web design process can take anywhere from a few weeks to a few months. It’s important to have a clear timeline and expectations established with the web designer to ensure a smooth and timely completion of the project.

Should I Opt for a Freelancer or a Web Design Agency?

The choice between hiring a freelancer or a web design agency depends on the scope of your project and your specific needs. Freelancers can offer more flexibility and cost savings for smaller projects, while web design agencies provide a team of professionals and a wider range of services. Consider your project requirements, budget, and the level of expertise needed when making this decision.

How Can I Ensure My Website Stays Updated with the Latest Trends?

To ensure your website stays updated with the latest trends, it’s important to work with a web designer who is knowledgeable about current design and development practices. Regularly update your website with fresh content, stay informed about industry trends, and consider periodic website redesigns to stay relevant and competitive.

What Happens If I’m Not Satisfied with the Initial Design?

If you’re not satisfied with the initial design, communicate your concerns and feedback to the web designer. A professional web designer will be open to revisions and will work with you to make the necessary changes to achieve your vision. Effective communication and collaboration are key to ensuring your satisfaction with the final design.

Can a Web Designer Also Help with SEO and Online Marketing?

Many web designers also offer SEO and online marketing services. They can optimize your website for search engines, create engaging content, and develop a digital marketing strategy to increase your online visibility and reach your target audience. Working with a web designer who offers these additional services can help you achieve your overall marketing goals.

How Do I Protect My Website from Security Threats?

To protect your website from security threats, work with a web designer who prioritizes website security and implements best practices such as regular updates, strong passwords, and secure hosting. Additionally, use SSL certificates to encrypt data and regularly backup your website to ensure you can restore it in case of an attack or data loss.

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